David Whitelam – Director, Innovation, System1 Research UK

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    • David Whitelam – Director, Innovation, System1 Research UK's presentations

    David has worked on hundreds of new product launches since kicking off his the research career in 1994.  At System1 Research, he specialises in innovation testing and optimisation, advising clients to apply learnings from psychology and behavioural science to maximise the chances of profitable growth.

    Fluent Innovation – Using Behavioural Science to Make Your Next Launch a Success

    A look at innovation through a behavioural science lens

    How to make innovation work when humans instinctively seek familiarity

    Case studies from the past and present

 

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